31 May 2022

Taste of Grampian this Saturday (June 4)

The best of the north-east’s produce is at the heart of Taste of Grampian, the region’s biggest one-day food and drink festival at P&J Live on Saturday, June 4.

Organised by Opportunity North East and ANM Group, the event takes place at P&J Live in Aberdeen for the first time since moving from Thainstone Exchange and The Mart in Inverurie.

Aberdeenshire is a powerhouse when it comes to the production of food and drink with a fifth of all Scotland's edible goods coming from the area. 

So it should come as no surprise that good things to eat or drink – whether its shellfish landed in Fraserburgh, blueberries grown in Fordoun or craft beer brewed in Stonehaven - is a key sector in Aberdeenshire Council’s economic development strategy.

The aim of the local authority’s economic strategy is to attract and support businesses and generate sustainable economic growth, diversification and regeneration within the area and the wider region.

This is why Aberdeenshire Council is a key partner of the Taste of Grampian event,  recognising that the sector’s strength comes from the region’s traditional industries of farming and fishing, and is vitally important to the growth of the regional economy.

More than 22,000 people are directly employed in the sector which makes it critically important to the success of the wider Scottish food and drink sector.

Of those:

  • 51% are employed in agriculture
  • 32% in food manufacturing
  • 11% in fishing
  • 6% in drinks 

Producers and the people they employ play a significant part in a strong and growing ambition to grow north east Scotland's food, drink, agriculture and seafood sector turnover by 5% per annum, double output and exports by 2030, and increase productivity by 25% by 2025. 

Paul Macari, Head of Planning and Economy, said: “After a couple of very challenging years for our local producers it is tremendously exciting to have our exceptional food and drink sector showcased once again at Taste of Grampian.

"There is no doubt that north-east folk love their local produce and this year they will be spoiled for choice with such an array of demonstrations and tastings, not to mention seeing the likes of James Martin and Si King of The Hairy Bikers up close and personal.

"Taste of Grampian enables us to showcase the very best food and drink the region has to offer and Aberdeenshire Council is once again delighted to be supporting this renowned festival.”

For tickets, visit