Bus Stop! campaign launched
25th February 2009
A new DVD and education pack designed to help save young lives on the roads of North East Scotland is being launched by leading North Sea oil and gas operator Talisman Energy (UK) Limited in partnership with Aberdeenshire and Aberdeen City Councils.
The company has funded the research, design and production of the Bus Stop! pack, which includes a DVD entitled “1 Second. 1 Life.”, a booklet for teachers with lesson plans for school pupils from Primary 1 to Secondary 6, and other material to help deliver the safety message.
The campaign is themed to increase the safety awareness of young people using public transport and focuses in on the distractions which can have tragic consequences.
The DVD also includes a poignant film featuring Aberdeenshire mother Carla Oldham. Mrs Oldham’s 15-year-old daughter Robyn died when she was hit by a car after getting off a school bus in September 2008 – one of two tragedies which led to the production of the new resource. Twelve-year-old Alexander Milne died in similar circumstances in the same month.
An initial approach was made by Aberdeenshire Council to Talisman for assistance in funding high-visibility vests for pupils, but from those early discussions the Bus Stop! campaign evolved.
The campaign will initially be delivered in schools across Aberdeen and Aberdeenshire. Primary 1-4 pupils will receive a specially designed Bus Stop! reflective triangle and sign up to a “My Visibility” certificate.
A thought-provoking poster campaign will also be rolled out in schools to help deliver the safety message. The “1 Second. 1 Life” film is designed for primary 5 upwards and “Carla’s Story” for primary 7 upwards.
Schools across Scotland will be able to tap into the resource via a website,www.1second1life.co.uk which will have an electronic version of the teaching pack and a copy of both films.
Talisman Energy (UK) Limited Senior Vice President Nick Walker said: “Safety is one of our core values at Talisman and we were extremely keen to help out when the council made its initial approach.
“Paying for high-visibility vests would have been an easy option but research showed pupils from primary 5 upwards would be unlikely to wear these vests and we wished to provide something with real value.
“The DVD makes its point effectively and the accompanying film with Mrs Oldham is very moving. Together they send a simple, yet powerful message to anyone who views them.
“The emphasis of Bus Stop! is to help young people understand the potentially fatal consequence of switching off, even for just one second, while crossing the road. We believe this resource has the potential to be utilised right across the country.”
Aberdeenshire Council Director of Education Bruce Robertson has been a central figure in the development process and believes the campaign can make a difference to the safety of school pupils across the region.
“After the loss of two of my pupils I was determined to look for a way to try and prevent another similar tragedy. The approach to Talisman has yielded something which I could never have imagined back when we held our initial discussions.
“This pack can be used by every age group in our schools and everyone involved in putting it together has gone the extra mile to deliver an educational resource which is truly excellent.”
Aberdeen City Council’s Corporate Director for Culture and Learning, John Tomlinson said: “Aberdeen City Council is delighted to support the launch of this valuable teaching resource which will increase pupil awareness of personal safety. We wish to thank Talisman Energy for their support.”